Welcome to the 2020 Conference program

This 4th International conference in the LEGO® SERIOUS PLAY® method is hosted by Inthrface, and it is supported by Imagination Lab Foundation. This year’s conference Chair will be none other than co-inventor and co-author of the original LEGO® SERIOUS PLAY® method, Professor Johan S. Roos.

The conference presents a program packed with inspiration, insights, skill-building and networking opportunities. If you want to create even more value in your work with the unique LEGO® SERIOUS PLAY® method – then join us online on September 29th – 30th 2020!

Enjoy the interviews from last year’s LEGO® SERIOUS PLAY® Conference in the video below:

What do the participants say?

“I’ve jokingly referred to the conference as the annual return to LEGOLAND® to renew our powers. We all have to go back to the source to become one with the bricks again. But it is also to be part of the community. These are my friends and family. So, one of the things I have gained from coming here is the renewal of the camaraderie.”

– Dr Stephen Dann, Australia

This year’s speakers

speakerDr. Samineh Shaheem

Dean and Executive Director – Hult International Business School London.

Overcoming psychological barriers to change

Before we can improve or overcome anything, we need to understand it first. Resistance to change is no different, manifesting itself in several ways and to varying degrees.

DeepaDeepa Prahalad

Author, speaker and innovation/design strategy consultant

Designing to Connect

This session will share a simple, intuitive way to map competitors, consumer aspirations and emerging opportunities on the same map – creating a “one page” strategy that can be easily understood at all levels in the organization and easily adapted as new information is discovered.


Professor Johan Roos - LEGO® SERIOUS PLAY® Conference


Johan S. Roos

Conference Chair, Co-inventor and co-author of the original LEGO® SERIOUS PLAY®  method in 1999.

What’s up with LEGO® SERIOUS PLAY®?


Micael Buckle - LEGO® SERIOUS PLAY® Conference


Micael Buckle

CEO of Inthrface, Chief Executive Trainer in the LEGO® SERIOUS PLAY®  method.

Micael will talk about using LEGO® SERIOUS PLAY® to overcome barriers to change and about changing the bigger picture through a new LEGO® SERIOUS PLAY® application for larger groups.

Read more about the speakers and their work in the program:



We only offer a limited number of seats at the conference – so secure your seat as soon as possible.

Secure your seat by sending the registration form to:

Micael Buckle
Cecilie Reinholt Petersen



  • Price for participating in the online conference including materials (29 – 30 September 2020): DKK 3.250,00
  • Price for participating in the online conference not including materials (29 – 30 September 2020): DKK 2.500,00
  • All prices are stated exclusive 25% Danish VAT (VAT only applies for Danish residents or companies).
  • Delayed and installment payment is possible.




September 29th – 30th 2020



The following materials are needed for participating in the online conference:
  • 1 starter kit
  • 5 minifigures
  • 1 green ¼ plate & 1 blue ¼ plate
  • 5 small plates
  • 1 stack of post it
  • Pen & paper

Would you like to join us?

Simply fill out the registration form and send it to Cecilie Reinholt Petersen.


We reserve the right to without giving notice amend the program at any time.